In November 2017 I decided to start blogging again and this time stick to it. I pulled a pen and paper and made a plan of what I need to prepare and set up to finally make this my call. While at it, I thought it would be good to document it all, as it will give me more material to write about and I will be able to share my good and bad practices.
As part of this whole plan, I was going through my social media profiles and realised that my Pinterest profile was a disaster. I had broken links, pins that led to nowhere, boards with titles that I didn’t even understand and a couple of dozen pins that even I didn’t like. Somehow I had 22 followers but no idea why would anyone do that to themselves. So, I was actually debating with myself should I shut my Pinterest account down or revive it.
Then I started coming across different articles that raved about Pinterest and how it helped their blog traffic, their earnings, social media exposure and all that jazz. So, I thought to myself, what the hell, I’ll try it too! First things first, I need to sort this Pinterest mess out. Here’s what I’ve done so far and you can try it also, although I doubt that your chaos is as big as mine.
1. Pick your niche
Decide what kind of Pinterest profile you want. Is it for blogging, writing, reading, shopping, cooking, travelling, or combinations of whatever it is close to your heart. I combined themes that would help me learn about blogging, social media, affiliate marketing and Pinterest, with topics that interest me, like cooking and food, travelling and books. Then I tossed some beautiful shoes into the mixture too because… well, shoes.
2. Organise your boards
Organising boards had three steps for me, all equally important.
a. Delete pins
Ok, there is a lot of discussion about whether or not to delete pins. I read quite a few articles by experienced bloggers about it, and both sides make sense. Since I’m a firm believer in personal choice and follow-your-gut-feeling decision-making process, I opted for the Delete pins school of thought. It looks like as if I was right, for now at least.
Since I didn’t have that many pins in my account, although they were there for years, it didn’t take me long to clear them out. When I checked my old pins, many of them led to nowhere like nonexistent websites, so I deleted them. Others I managed to fix – like the pins that led to my old posts, etc.
b. Move pins
You can move pins between your boards, and there are two ways of doing it. If you want to move pins in bulk, then go to your board the one you want to move the pins from and in the top right corner click the ‘Organise’ tab.
It will open up a row of tabs for you to use. Select the pins and click the desired option, in this case, it’ll be Move.
This will open up a drop-down menu for you to chose the new destination for your pins.
After you’re happy with the result, click Done, and your pins are moved.
If you need to move or delete only one pin, then you can quickly do it by clicking on the editing icon in the top left corner of the desired pin and, in the drop-down menu, select the board where you want to move the pin to.
c. (Re)Name the boards
Once you are happy with the boards you have and pins you kept, rename the boards. Keep it to the point and with appropriate keywords. That way, your boards will be searchable, and your followers and visitors will be able to better navigate through your profile.
3. Give description to your boards
Write a description for your boards and pack it with relevant keywords. Be clear about what’s on your board and keep it tidy.
4. Update your profile
Update your profile with keywords, so people know exactly what you’re all about. Include the link to your website if you have one. Add a profile photo, people love faces. The best would be to add the same profile photo across all social media profiles, it gives the impression of uniformity and helps in branding if you’re after that.
One word, consistency. I pinned every day. Now, because I wanted to test myself, Pinterest and our relationship, I wanted to do it all manually and see how successful I’d be in building my profile. It worked better than I expected.
My monthly views went from less than 300 (remember when I said my profile was a disaster?) to over 2,000 a month in a couple of days only. ‘Wow, this actually works!’. So, I upped my game and got myself over 10,000 monthly views in a month!
NOTE: Do your best to check every link you pin to your boards, to make sure it leads to where you think it leads. It helps establish trust with your followers and visitors, and they will learn to rely on you and your high-quality pins.
6. Write a disclosure
If you are part of any of the affiliate marketing programmes, you must disclose that when pinning. You can do that in more than one way,
- adding the affiliate hashtag (#affiliate or #afflink) in the description of your pin
- by adding a short sentence in the description of your pin. For example Disclosure: this is an affiliate link, and if you make a purchase I will receive a commission at no extra cost to you or something along those lines.
- in the description of your board (with the similar sentence)
- any combination of the above
7. Add new boards
I added boards because I came across so many cool things on Pinterest and it was only natural to expand my profile. You don’t have to, but I’m sure that you will.
Now, if you are a blogger to be, the only advice that I have about adding new boards is that they should fit into your profile but also into your viewers’ expectations too – ideally, you’ll compromise between the two.
On the other side, if you created or revamped your Pinterest profile for your personal use then forget about the last paragraph if you somehow ended up reading this article to the end. Cheers for reading though!
There are few more things that I need to do to make my Pinterest just the way I want it to be. For example, I need to make cover photos for my boards that are related to the subjects that I will blog about. Then, divide some of the boards into sections. Both of these would make it well laid out and tidier.
Basically, you need to be consistent and to organise your boards, which includes deleting, renaming, disclosing, describing, etc. You can also write about it.
I never thought I’d be the one to write a post like this, and I’m very excited. Can you tell?
While you’re here, let me know in the comments if you have any tips for growing your Pinterest. Also, if you liked this post, click on the share button and show your friends and me how you care.